Change On Management Research Paper Example | Topics and Well Written Essays - 1250 words

Change On Management - Research Paper Example The biggest challenge of every leading organization in the world is to manage and overcome the speed of change. This research paper will analyze and discuss about the optimum implementation of approach method to overcome and manage resistance to change. The change in every organization has become a vital and inevitable factor. The integral component of successful organization is adaptation to the change in the technology, new processes and eventually managing the change. Coca-Cola is one of the most popular and global leader in beverage industry. The competition of Coca-Cola Company is with PepsiCo. The market completion of Coca-Cola Company is both nationally and internationally. The resistance towards change in organization has become pivotal factor and main reason for failure of many organizations. A survey conducted states that employee resistance towards change in organization affected 60% of the reengineering projects. The change management implemented by Coca-Cola Company is to motivate the employees. Intrinsic values and motivational factor provided to employees is also known as the employee engagement. The focal point of Coca-Cola Company is to create brand relationship with every employee and bring efficiency in every sec tor. The area of improvement in Coca-Cola Company is done through the employee engagement surveys. The survey is done twice a year to know the implementation and actions required for the improvement in organization (Burke, 418). The implementation of employee engagement in Coca-Cola Company is to create more committed workforce, provides clear idea to the employees about the level of expectance and the performance of employees can be increased with the aligned of organization objectives. The aligned of company goals provided to any employee can help in waste elimination. Change management is also

Reward Essay Example | Topics and Well Written Essays - 250 words

Reward - Essay Example A system of pay that targets an individual is based on the accomplishments of only one person. In this case, rewards are determined by the results put on the table. Pays based on performance do not necessarily account for knowledge and competence. High performance is rewarded while low performance is ‘punished’. Moreover, progressive performance given in levels can determine what reward is earned at what performance. Where different incentives are used on different individuals, the reward becomes incentive-based, and it is complemented by self-actualization. A team constitutes a number of people working on clearly defined common goals or objectives. The performance of a team can be rewarded in a number of ways, among them team-based rewards, rewarding individuals constituting the team, and group behavior (Levi, 2010). Rewards that are team-based target the team’s totality and productivity. The performance of the team is attributed to each member, and so are the rewards. Team performance can also be rewarded by considering individual contribution of each team member and subsequently determining the appropriate reward. Finally, group cooperation and motivation can be rewarded subject to the team

CTV Building in Christchurch Essay Example | Topics and Well Written Essays - 1250 words

CTV Building in Christchurch - Essay Example This paper approves that it is clear from the above discussion that the CTV building collapsed due to the inadequate quality of the structure and design. Moreover, several issues such as lack of an effective decision making process, poor supervision processes and unethical business and operation practices are responsible for this collapse. After the 2010 earthquake government of New Zealand appointed the Christchurch City Council to inspect the safety standards of the CTV building. There was a chance for survival, but the Christchurch City Council appointed an inexperienced engineering supervision team. The owner and shareholders could have arranged for a better review process. This report makes a conclusion that the CTV building collapse was the major consequence of the Christchurch earthquake in 2011. From the above discussion, it can be stated that several reasons are responsible for this collapse. Inadequate design and quality of structure are the major reasons behind this incident. Government tried to arrange an investigation process in respect of the CTV building by appointing the City Council. However, inadequate decision making of the Christchurch City Council and the poor review process by the inexperienced engineers forced the council to give a green sticker. The Government of New Zealand along with IPENZ and the Royal Commission are trying to find out the real reason behind the collapse of the CTV building through several private investigation processes. ... It is true that the CTV building got a green sticker after the 2010 earthquake despite the critical situation of the building. Although the building was not eligible for a yellow sticker, signalling authorities and the group of engineers gave a green signal to the building in order to achieve a huge profit margin. In any earthquake prone zone, a building is to be designed according to the guidelines imposed by the government of that state. There were a number of people who were engaged in the designing of the building. There were chiefly three main entities: the designer of the building, the company that the designer represented, and the other management individuals of the company. The design component had two parts. The Structural Engineer was David Harding under the brand of Alan Reay Consultants Ltd and Alun Wilke Associates Architects was the architectural firm who had been employed for the construction of the building. Gerald Shirtcliff, who supervised the construction in the na me of William Fisher, did not have a degree in engineering. Harding used to work under the guidance of Alan Reay, the owner of the firm. During the establishment of the building, the CTV building did not meet the standards. On the other hand, the principle engineer and the owner did not follow the regulations or legal aspects during the review process. Alan Ray was the principle engineer of this building. He did poor supervision and passed the review report to the structural engineer. However, the owners and stakeholders did not even bother to review the building plans or rectify the challenges and issues accordingly. The government of New Zealand took one wrong decision by appointing the City Council for the investigation of the property. It was the key

Organizational theory Coursework Example | Topics and Well Written Essays - 250 words

Organizational theory - Coursework Example 45) For the best implementation of change towards this model, first, there should be personal and team education, this would help in the proper understanding of the challenges presented and the possible methods to deal with these challenges, for this to go as required the process must start with a self-assessment test. They should then highlight the concepts and the approaches, and then conduct the training sessions (Moretz, 2012, p. 107) The second step towards moving to this model is educating others, in that those who understand the concepts of this model and have enough knowledge regarding strategies and programs can share this information with other staff members and their colleagues. As the information spreads, even the families come to join the process. This may be through professional and personal stories, organizational leadership staff and even peer mentors The third step for the implementation of the model is the development of infrastructure, this helps in sustaining and creating improvements in many institutions. Infrastructure development may be through staff liaison, integration of patient and family advisors and development of action plans (Moretz, 2012, p.

Identitiy Theft Essay Example | Topics and Well Written Essays - 750 words

Identitiy Theft - Essay Example As such, the paper seeks to discuss the impacts of identity theft as well as its impact to affected individuals as well as the society at large. According to Huang & Wang (2009), cybercrime can be described as violation of law which mainly involves abuse of information through the use of the internet in particular. Theft of information is a serious crime that is committed through the use of the internet. For instance, individuals can commit crimes such as identity theft or online stalking with the intention of using the information to commit different other crimes. Hacking is the most common crime related to identity theft through the use of the email system on the internet (Haag, Cummings & Dawkins, 2006). The hackers devise strategies to access individual or company databases with the intention of stealing confidential information. In most cases, the hackers send emails with positive promotional messages to unsuspecting individuals. Once the individuals open these emails or respond to them, their personal information is stolen unknowingly. Some individuals engage in what is known as card cloning where they use ICT to steal individual banking details. Identity theft is a common cybercrime that is committed by different people and it has serious implications on both individuals and large corporations. Crimes such as credit card fraud as well as theft of confidential information belonging to large organizations are often committed. A lot of individuals have lost their hard earned money as a result of crimes that are committed through the use of details that have been fraudulently obtained. Other large organizations have also lost money worth millions of dollars to fraudsters who hack into their systems and steal confidential information particularly their banking details. In some cases, the large corporations often lose confidential information about

Consider the marriage proposals in Essay Example for Free

Consider the marriage proposals in Essay Consider the marriage proposals in Pride and Prejudice and what we learned about the characters and the early 19th Century society in which they lived in. During Pride and Prejudice there are six examples of marriage proposals to consider. Throughout this essay I am going to be commenting on the proposals between Mr Darcy and Lizzie the first time, Mr Collins and Lizzie, Mr Collins and Charlotte as well as Mr Bingley and Jane, Wickham and Lydia and the second proposal of Mr Darcy to Lizzie. Whilst looking at these proposals I will also be analysing the aspects of Love, Money, the relative status and class and the views of others, which might have influence within these proposals. The first proposal I am going to analyse is Mr Darcy to Lizzie. Mr Darcy proposed to Lizzie in Kent at Mr Collins and Charlottes house when Lizzie was visiting them for a few weeks and Mr Darcy was staying with Lady Catherine De Bourgh, his aunt. Mr Darcy and Lizzie were first acquainted with one another at Netherfields, which is the neighbouring estate to Longbourne, Lizzies family house. They met at a ball, which was held by the new lodger Mr Bingley at Netherfields, and Mr Darcy was there as a friend of Mr Bingleys who hosting the ball for his new arrival to the village. Lizzie and Darcy didnt get on at first as Lizzie thought he was arrogant and unsociable. But Mr Darcys dislike for Lizzie gradually grew to love for her. It seems that the continuation of this dislike was all a cover for his real feelings as he did not want to love or marry a woman who was beneath him in every state, money and status and especially the views of others would of discouraged him to act upon his feelings for Lizzie as he was thought of as much more superior to Lizzie and her family and at that time it was thought of as wrong or unheard of to marry someone beneath you. Mr Darcy did not only hide his feelings from Lizzie he also tried to hide them from himself. Mr Darcy gets to a stage where he cant avoid his feelings for Lizzie anymore so he decides to act upon them because Lizzie is so beneath him he assumes that Lizzie will have no other option but to accept his proposal as he feels that she cant resist him as he has enough money and class to set her up for life. Mr Darcy says to Lizzie. In vain I have struggled. It will not do. My feelings for you cannot be repressed. You must allow me to tell you how ardently I admire and love you. However to Mr Darcys surprise Lizzie refuses his proposal as she will only marry for love and she doesnt love Mr Darcy and she also is outraged with Mr Darcy at the insults towards her family. Just before the proposal Lizzie also found out that Mr Darcy had separated her sister and her love, Mr Bingley by persuading him to move back to London, which infuriates Lizzie even more. Lizzie says to Mr Darcy. You are mistaken, Mr Darcy, if you suppose that he mode of your declaration affected me in any other way, than as it spared me the concern which I might have felt in refusing you, had you behaved in a more gentlemen like manner. This quotation showed how much Lizzie really despised him at that moment in time by questioning his gentlemen like manner, which was a big thing for men in those days. The second proposal I am going to look at is Mr Collins to Lizzie. Mr Collins proposed to Lizzie at Longbourne, the family estate. Mr Collins was a clergyman to Lady Catherine De Bourgh. Mr Collins asked Lizzie to marry him as Lady Catherine De Bourgh requested him too and as he is a clergyman he is expected to marry. Mr Collins also wants to marry her for the sake of her family, as Mr Collins is the closest male relative to Mr Bennet being his cousin, which meant that when Mr Bennet died Mr Collins would inherit Longbourne estate and Mrs Bennet and the girls would be kicked out of their own house so by marrying Lizzie they would become a proper family meaning he wouldnt have to kick the rest of the Bennet family out. Mr Collins goes into the kitchen to talk to Lizzie. Lizzie knows Mr Collins will try and propose to her so she tries to get out of being alone with him but Mrs Bennet orders Lizzie to stay and talk to Mr Collins. Mr Collins tries to get Lizzies attention but Lizzie is trying desperately not to acknowledge him. Believe me, my dear Miss Elizabeth, that your modesty so far from doing you any disserve, rather adds to your perfections. Mr Collins takes Lizzies resistance the wrong way as he thinks Lizzie is trying to be modest where as Lizzie is actually trying to get out of this proposal before Mr Collins makes anymore a fool of himself. Even still Mr Collins carries on with the proposal assuming that Lizzie will accept his hand in marriage. Lizzie then says after much need for an answer. You are too hasty- you forget I have made no answer. Lizzie has become very irritated by Mr Collins at this stage, but Mr Collins is still not happy with this answer so he goes to find Mrs Bennet. Mr Collins explains the situation to Mrs Bennet and she is furious with Lizzie for turning down his marriage proposal and tries to reassure Mr Collins that she will change her mind. Lizzie shall be brought to reason. I will speak to her about it myself directly. She is a very headstrong foolish girl and does not know her own interest, but I will make her know it. This quotation shows how infuriated Mrs Bennet is with Lizzie as she turned down such an opportunity. Mrs Bennet is a very shallow woman as she wants her daughters married off as soon as possible because in those days it was thought the sooner all your daughters were married the better they were brought up or the more successful mother you had been. Mrs Bennet speaks to Lizzie about it but she is persistent she doesnt want to marry Mr Collins, as she does not love him, she doesnt have any affection for him. Mrs Bennet talks to Mr Bennet about the proposal to try and get Lizzie to marry Mr Collins but Mr Bennet is also against the wedding. In this proposal money doesnt really play a part as Lizzie and Mr Collins are of about the same wealth. Love plays no role, as neither of them loves another although Mr Collins has great affection for Lizzie. Status plays a minuet role as Mr Collins has contacts, which are high up in society, but this is not enough for Lizzie. The views of others plays the biggest role in this proposal as Mr Collins only looked for a wife in the first place as he was told to be his patron, Lady Catherine De Bourgh. Mrs Bennet also was for the wedding, as she wanted her daughter to be married. The third proposal is Mr Collins to Charlotte. Mr Collins proposes to Charlotte as he wanted a wife and was turned down by Lizzie. He wants a wife because his patron, Lady Catherine De Bourgh requested him to get one, who is not too rich or pretty just a nice friendly woman who she can get along with and invite over for tea or dinner. After the refusal from Lizzie Mr Collins felt awkward staying with the Bennets so when he was invited to stay with Charlotte and her family who was Lizzies best friend he jumped at the chance. Charlotte was very happy about the new arrangements, as she was 27 years old and not married so in those days she was considered as on the shelf which meant this could be her last chance of marriage. Mr Collins proposed to Charlotte at Lucas Lodge, her family home. Charlotte accepted without any hesitation and couldnt wait to make her news known. She went to tell her best friend, Lizzie first but Lizzie didnt approve, as she knew her friend did not love him but Charlotte aired her opinions to her. I am not romantic, you know, I never was I ask only a comfortable home; and considering Mr Collins character, connections and situation in life, I am convinced that my chance of happiness with him is as fair as most people can boast when entering the marriage state. This quotation proves that Charlotte did not marry Mr Collins for love she married him for security. Lizzie is not satisfied with this but congratulates her still. When Mrs Bennet hears the news doesnt believe it as she still thinks Mr Collins still wants to marry Lizzie. God Lord! Sir William, how can you tell such a story? Do you not know that Mr Collins wants to marry Lizzie. Mrs Bennet is very upset that Mr Collins has got engaged to Charlotte rather than Lizzie. In this proposal love doesnt play any role for either of them and status doesnt as they are of about the same class although Mr Collins has higher society connections than Charlotte. Money doesnt influence the marriage, as there are both of about the same wealth where as the influence of others does as he is told be his patrons to find a wife. The next proposal I am going to analyse is Mr Bingley to Jane. Mr Bingley and Jane where a love match from the beginning of the book, when Mr Bingley moved into Netherfields, the neighbouring estate to Longbourne. Their love was blossoming until his best friend Mr Darcy talked Mr Bingley as he felt it was in his best interest. But Mr Bingley and Jane were united again when Mr Darcy saw the error of his ways, thanks to Lizzie Janes sister. The proposal took place in Longbourne estate. Mr Bingley after a few visits since after moving back asks Jane to take his hand in marriage however the actual proposal is not written in the book. Jane is ecstatic about the news and tells Lizzie. I am certainly the most fortunate creature that ever existed! Oh Lizzy, why am I thus singled from my family, and blessed above them all! If I could but see you as happy! This quotation shows how happy Jane is about the marriage but it also shows even though she is so happy she is still sparing thought for her family, as she wants them to be as happy as she is. In this proposal love plays a very big role as that is what drives the relationship forward to marriage, status doesnt play a role although Mr Bingley is of a much higher class than Jane I think their love for each other conquers this. Money doesnt play a role in this, as Jane isnt interested in his money even though he has much more wealth than her. The influence of others does help them as everyone is for the marriage as they can see the true love between them. After Mr Bingley has left Jane speaks to her father about the marriage. Jane I congratulate you. You will be a very happy woman. This quotation proves the support for the wedding from Janes family and it also proves that Mr Bennet has great admiration for Mr Bingley. The next proposal I am going to analyse is Wickham and Lydia. Lydia and Wickham run away together. Wickham is only interested in Lydia because he had been turned down by many woman as they realised he was only after their wealth but with Lydia it is different she doesnt have any money. He run away with Lydia because he wanted someone young he could have a good time with. But when Mr Gardiner, Lydias uncle asked him, to marry her he accepted as Mr Gardiner offered to pay off all his debts if he married her as it would redeem some respect towards them from others as they would be married. Mr Gardiner wrote to Mr Bennet to tell him what had happened, later Mr Bennet talked to Jane about the situation. Yes, yes, they must marry. There is nothing else to be done. But there are two things that I want to know: one, how much money your uncle has laid down to bring it about; and the other, how I am I ever to pay him. This quotation shows that Mr Bennet thinks marriage is the right thing to do but is very concerned about how he shall pay back the money to Mr Gardiner. In this proposal love doesnt play a role for Wickham as he doesnt feel any consideration or affection for Lydia but I think Lydia loves Wickham and is perhaps naive enough to think that he loves her back. Money plays a huge role for Wickham as he is only going to marry Lydia for the money he is going to receive from her uncle, which will pay off all his debts it also means that he will be related to Jane and Lizzie who are married to very wealthy men. Status and the views of others play no role for either of them as they ran away together regardless of what other people thought. The last proposal I am going to look at is the second proposal between Mr Darcy and Lizzie. After the refusal of his last proposal Darcy has done all he can to get back into Lizzies good books. He got Mr Bingley and Jane back together after separating them. Mr Darcy was also really hurt by Lizzies remark to him after she refused his hand in marriage. Had you behaved in a more gentlemen like manner. This hurt Mr Darcy as he felt he was a perfect gentlemen but when he looked back at how he behaved towards Lizzie and her family he realised he had behaved appallingly. However Mr Darcy still felt the same about Lizzie he even felt he loved her more and he now thought that nothing else mattered so he decided he would ask Lizzie for her hand in marriage again. Mr Darcy went to visit Lizzie as his aunt, Lady Catherine De Bourgh had come to see her and warn her off from marrying Mr Darcy although Lizzie didnt intend too as she thought all feelings for her from Mr Darcy were over by then. Lady Catherine De Bourgh tried to stop Lizzie from marrying Mr Darcy. You are determined to ruin him in the opinion of all his friends, and him the contempt of the world. Lizzie was agitated at such a comment as she had no intention in marrying Mr Darcy as she had not spoken to Mr Darcy for months but this made her think about her real feelings for Darcy, she discovered that from hate she had started to like Mr Darcy even love him. Mr Darcy proposed to Lizzie on a lane outside her house. Lizzie accepted his proposal and showed remorse for how she treated him in the past. Mr Darcy was overwhelmed by her answer. The happiness which this reply was such as he had probably never felt before, and he expressed himself on the occasion as sensibly and as warmly as a man violently in love can be supposed to do! This quotation shows how strongly Mr Darcy felt for Lizzie, as he was so happy from her acceptance in his hand of marriage. Lizzie was so excited by the marriage that she went and told her family straight away. She spoke to Mr Bennet and he wasnt so sure if Lizzie loved Mr Darcy as it wasnt so long ago she hated him, he wanted to make sure that Lizzie wasnt marrying him for his or her mothers sake. My child let me not have the grief of seeing you unable to respect your partner in life. You know not what you are about. This quotation is basically Mr Bennet saying to Lizzie that it might be great at the moment but make sure you still will feel the same way in the later future as he is saying that he doesnt want her to end up like him not respecting his partner, Mrs Bennet. This shows how protective Mr Bennet is over Lizzie, as he only wants her to marry if she is sure it is the right thing to do. In this proposal love plays a big role as it alimented all the other aspects as they loved each other so much in the end that it didnt matter how much money they had, what status they were and they definitely didnt care what other people thought about the marriage especially as Mr Darcy was disowned by his aunt Lady Catherine De Bourgh due to his marriage to Lizzie. But Mr Bennet and the family where very pleased for Lizzie as they knew it was for love. Lizzie and Jane had a joint wedding, which made it more special for both of them. In the 19th Century marriage was thought of as a must for women and if you were over the age of 26 years old you were considered as on the shelf, which made it hard for woman to get married over that age. There were also many issues that a woman had to think about before they got married, whether they were in love which wasnt a major issue but it was though of as a bonus if they were. Money and status played a huge role in deciding who to marry, rich men went for women of the same class or a bit higher which made it difficult for woman of a lower class or without much wealth to marry a wealthier or higher classed man. It was thought of as unethical to marry someone beneath you in any state. The influence of others played a big role in those days as people were put under a lot of pressure to get married as soon as possible and to someone higher up the society ladder. As you can see the attitudes to marriage in the 19th Century in which these characters lived in is very different to the attitudes in which we live in today.

Doping Behaviors and Prevention in Amateur Sport

Doping Behaviors and Prevention in Amateur Sport Abstract Based on previous research, the purpose of this paper is to give an overview on doping behaviors in amateur sport, actual prevention actions, and to propose a new perspective in doping prevention. Doping is not limited to elite athletes and is increasingly important among amateur athletes. To reduce doping in sport, it seems important to influence young athletes in primary prevention. To date, traditional doping prevention campaigns are ineffective. In recent years, a new model of prevention campaigns based on fear, coming from the Anglo-Saxon and Scandinavian countries, has been used notably in France (e.g., prevention campaigns for road safety, tobacco, alcohol, cancer). This â€Å"fear model† has scientific support and has shown a relatively small but still solid effect on attitudes, intentions and behaviors. The fight against doping would benefit from trying the â€Å"fear model† in prevention campaigns. Keywords: doping behaviors, doping prevention, fear appeals Based on previous research, the purpose of this paper is to give an overview of doping behaviors in amateur sport as well as actual prevention actions, and to propose a new perspective on doping prevention. Widespread Doping Behaviors among Amateur Athletes Doping is not limited to elite athletes but is widespread in society and is increasingly important among amateur athletes (Calfee Fadale, 2006; Laure, 1997; Lentillon-Kaestner Carstairs, 2010; Lentillon-Kaestner Ohl, 2011; Sagoe, Molde, Andreassen, 2014; Yesalis, Barsukiewicz, Kopstein, Bahrke, 1997). It is difficult to assess the extent of doping in amateur sport, nevertheless it exists. In his review on 44 studies, Laure (1997) estimated the prevalence of doping in children and adolescents participating in sport at 3 to 5% and in adults participating in amateur sports at 5 to 15%. In France, 6.7% of 8-18 year-olds approved doping in sport (Laure, 2000). Lentillon-Kaestner and Carstairs (2010) showed that young amateur cyclists (Under-23 category) were tempted by doping. The meta-analysis of Sagoe, Molde and Andreassen (2014) on 187 studies showed a global lifetime prevalence rate of anabolic-androgenic steroid use of 3.3 %. Doping varies according to various demographic parameters. It increases with age and can start before the age of 15 years (Laure, 1997; Sagoe et al., 2014). Doping is more widespread among boys than girls (Dunn Thomas, 2012; Laure, 2000); however, the gender gap is decreasing from 10 years old (Yesalis et al., 1997). Doping is more widespread among competitors, and it increases with the level of competition (Laure, 2000). Inefficiency of Current Doping Prevention Programs For several years, the fight against doping has mainly focused on the improvement of detection measures (drug tests), leaving aside measures of doping prevention (Backhouse, 2012; Ntoumanis, Ng, Barkoukis, Backhouse, 2014). To date, tested measures of doping prevention are rare, and doping prevention programs lack solid scientific background (Backhouse, 2012; Johnson, 2012; Ntoumanis et al., 2014). Traditional doping prevention campaigns are often ineffective. They describe substances’ side effects, try to persuade users of the ineffectiveness of performance enhancing substances or promote sports ethics (Barkoukis, 2014; Schaps, Bartolo, Moskowitz, al., 1981). The recent meta-analysis of Ntoumakis, Ng, Barkoukis and Backhouse (2014) showed that implemented anti-doping interventions lead to small changes in individuals’ attitudes towards and intention to engage in doping and had no effect on actual doping behaviors. It seems important to build innovative prevention int erventions that are based on solid scientific theory (Backhouse, 2012 ;Johnson, 2012). The Fear Model in Prevention Campaigns In recent years, a new model of prevention campaign based on fear and coming from the Anglo-Saxon and Scandinavian countries has been used notably in France (e.g., prevention campaigns for road safety, smoking, alcohol, cancer). Fear is conceptualized as a negative emotional reaction to a perceived threat. The purpose of the fear model is to show the consequences of an undesirable event (illness, accident, etc.) or to give more or less directly a glimpse of the following unhappiness aiming to bring an attitude change. The fear motivates actions to reduce negative emotion (Gallopel, 2006). In contrast to current measures of doping prevention, prevention strategies based on fear have scientific support (Moscato et al., 2001; Tay Watson, 2002; Witte Allen, 2000). Psychologists and researchers in marketing have tried to understand why a prevention campaign based on phobic emotion resulted sometimes in success (action) and sometimes in failure (defensive reactions). Various theories hav e been developed. The latest and most advanced theory about fear from a theoretical and empirical point of view (Witte Allen, 2000) is the Extended Parallel Process Model (EPPM) of Witte (1992) (Witte, 1992). In this model, individuals first assess the threat contained in the message. Perceived threat is a cognitive construct with two dimensions: perceived severity of the threat and one’s perceived susceptibility to the threat (Popova, 2011). In accordance with other meta-analyses, the meta-analysis of Witte and Allen (2000) suggested that the higher the fear level, the higher the persuasive impact of the message. If the threat is perceived as irrelevant or insignificant, the person is no longer motivated to process the message and simply ignores the fear. In contrast, when a threat is described as significant and relevant, people are frightened. The more people believe themselves vulnerable to a serious threat, the more they are motivated to start the second evaluation of t he recommendations’ effectiveness. The fear motivates the change in attitudes, intentions and behaviors, especially fear accompanied with highly effective messages. Perceived effectiveness comprises two dimensions: perceived response effectiveness (beliefs of how effective a response is in averting a threat) and perceived self-effectiveness (beliefs about one’s ability to carry out the recommended response) (Popova, 2011). Effective messages generating a strong fear encourage behavior change (i.e., danger control), while less effective messages generating a strong fear lead to defensive reactions (i.e., fear control) (Popova, 2011). According to Witte (1992), fear in health campaigns is far more useful to promote prevention behavior than to modify an existing behavior. Witte and Allen (2000) concluded, from their meta-analysis on 98 studies on prevention campaigns based on fear (e.g., sexuality, alcohol, road safety, tobacco), that fear would have a relatively small bu t constant effect on attitudes, intentions and behaviors. They also offered a series of recommendations for the implementation of prevention measures (Witte Allen, 2000). In addition, psychology studies on persuasion showed that a simple message was more persuasive in video than in written or audio forms (Girandola, 2003). The theory of self-affirmation (Steele, 1988) appears as a way to increase the effectiveness of prevention campaigns through a re-evaluation of the self-image, which reduces the defensive reactions and increases the acceptance of preventive message’s recommendations. The manipulation of self-affirmation may be achieved in different ways (e.g., values to rank in importance order, to write an essay on their most important value, to describe a very important thing in their lives) (Barkoukis, 2014). Research has shown that to secure the self through self-affirmation manipulation reduced defensive reactions to threatening health information (Sherman, Nelson, Steele, 2000) and positively influenced healthier behaviors (Harris, 2011). Through the self-affirmation process, prevention campaigns do not threaten the self-image of the person, but only the behavior is threatened (Sherman et al., 2000; Steele, 1988). New Perspectives in Doping Prevention Adolescence is a high-risk period for the development of doping behaviors. Performance enhancing drugs have adverse effects on health (Calfee Fadale, 2006; Maravelias, 2005), but young athletes are tempted by doping and are not afraid on the impact on their health (Lentillon-Kaestner, Hagger, Hardcastle, 2012). Young athletes are priority target as their doping attitudes are in formation and primary prevention seems to be a good solution to avoid the appearance of doping behaviors. To date, there do not exist any doping prevention videos based on fear induction. The fight against doping would benefit from trying fear in prevention campaigns for two main reasons. Firstly, although in recent years doping tests have progressed, preventive measures remain lacunar and should be improved. Secondly, doping prevention lacks standardized, effective and easy tools to use in the sport and academic domains. A doping prevention video could be used during sport events and competitions. Doping prevention is also a topic addressed in some school and university courses, particularly among young students following additional sport modules, or in sport universities. Teachers, often not specialists in doping, need help to address this difficult issue. The creation of a video based on fear could be a good preventive tool in the fight against doping in sport.